Sales Enablement & Marketing Hub UX/UI Redesign


TIMELINE

June — August 2025 (summer internship)
ROLE

Product Designer
Web Designer
UX Researcher
TEAM

Matina Korologos (Manager)
Jacqueline Harvey (Project Manager)
Julie Keveny (Marketing Leader)
TOOLS

Figma
Adobe Photoshop
Microsoft Copilot
Visual Studio Code (HTML, CSS, JS)



CONTEXT
   
The Sales Enablement & Marketing Hub is a crucial resource for the marketing department at CohnReznick, where marketers can find brand assets and resources, firm data, hub resources and requests, and more.


DESIGN CHALLENGE
    
How might we streamline and rebrand specific pages within the Sales Enablement & Marketing Hub while preserving existing data and improving the workflow of finding resources & content, brand assets, and firm information?


                                                                                                               
USER INSIGHTS

There is a lack of visual hierarchy across the Hub Resources & Requests page, making it unclear for marketers to allocate brand resources and information quickly and efficiently. Inconsistencies within

“I spend too much time reading instructions rather than using the search and filter tools”.

“The content policy section at the top of the page pushes the actual utility in the page”.

“I often forget the exact naming conventions for files, making standard keyword search ineffective”.  
                                                                              


WIREFRAMES






 
MICROSOFT COPILOT




                                             


DEMO



OUTCOME

I created a final presentation showcasing the newly redesigned Sales Enablement & Marketing Hub. The concept received strong praise from the Web (IT) Team and my managers and was considered for integration into CohnReznick’s official enterprise site.




Summer 2025 Internship Memories 🏙️₊˚⊹⋆



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