Playground
Joomi Lim E-Commerce Website UX Design
TIMELINE
February — May 2026 (fall internship)
February — May 2026 (fall internship)
ROLE
UX / UI Designer
UX Researcher
Web Designer
UX / UI Designer
UX Researcher
Web Designer
TEAM
Kristine Pickett (Manager)
Joomi Lim (Creative Director)
Kristine Pickett (Manager)
Joomi Lim (Creative Director)
TOOLS
Figma
Adobe Photoshop
Adobe Illustrator
Canva
Mailchimp
Adobe Photoshop
Adobe Illustrator
Canva
Mailchimp
DESIGN CHALLENGE
Neta AI is an AI-powered packaging intelligence platform used by enterprise consumer brands and e-commerce companies to manage packaging compliance (e.g., EPR, PFAS, recycability rules and identify
cost-reduction opportunities.). Our team focused on redesigning the interface of SKU Compliance Dashboard, which is where the user can see the compliances by jurisdition, and a detailed overview of each SKU.
DESIGN CHALLENGE
How might we create a seamless digital shopping experience that enables customers to easily view product imagery, understand product details, and confidently make purchasing decisions?
MARKETING DESIGN
During the internship, I was responsible for creating marketing design assets for campaigns, product launches, and weekly newsletters distributed to subscribed customers via Mailchimp. I collaborated closely with the design coordinator to iterate on concepts efficiently and ensure visual consistency across brand touchpoints, including web and mobile platforms.